I have been trying to understand how to get my business site a little more visibility on the various search engines. Seems like content is king and so are links. I think I have the content pretty well done. It is at least relevant but I am not sure about the best way to go and get links.

It doesn't feel right to get links just for the sake of it without some relevance but then again perhaps the bots don't care.

Would appreciate any advice on this subject.